Shorter is better, but it depends on how motivated your audience is, the setting in which they see the video, and what you’re trying to get them to feel or learn. A few examples:
- Social media videos (with subtitles and muted audio) should be :30 – :45. It’s hard to keep viewers engaged longer than that with no sound track to pace the video.
- Web videos sent to a qualified and interested audience can run 3-5 minutes, no problem. Viewers like a good, well-told story.
- Videos produced for events can also run 3-5 minutes. Audiences expect to see a video and they’re a great way to open a presentation.
- Educational and training videos can be 10+ minutes, as the audience is there to learn.
